are saving money in record numbers by moving traditional buying and
selling activities to the web. The web is faster, more convenient, and
more efficient. A successful move requires strategic planning. A company
must consider all its resources, then decide how to use them to maximize
the investment. We work with our clients from the initial planning stages,
which involve assessing:
is your business?
do you want to do business?
can an Internet presence be an asset to your company?
are your marketing strategies and needs?
is your target audience?
are your expectations of the web site?
are your goals for doing business on the Internet?
are your company's technological and personnel capabilities for executing
and managing the Internet presence?
is your financial commitment for developing, maintaining and boosting
the Internet presence?
areas which we assess include:
architecture of your web site - what, how, and where information will
of the site - determine whether products, service, or information
is offered and how interaction with customers and vendors will occur
& marketing - reliability and consistency
management - updating and evolution of the site
thought out plan, along with the strategic implementation of that plan,
is paramount to the success of any web site. The architecture of every
web site is crucial in achieving the company's goals. The moment any
individual becomes aware of your web site - through search engines,
your business card, or word of mouth - your web site begins converting
visitors to customers. Therefore, we leverage our expertise on every
project to ensure that every web site:
interaction with your company that is relevant, easy and fun
part of an integrated marketing effort, not just an address on your
innovative and interactive so visitors stay around
information to deepen and build relationships
and is able to grow and change with your changing business objectives.
the decision to transition your business to the web requires assessing
from the" outside in". So whether this is your first move
to the web or you are looking to stand out in the tangled World Wide
Web, Creative Link Partners, Inc. can assist you in moving ahead.